Fourche Mountain Fishing Shirt

Five star sun protection

Outdoor Apparel Collection

Apparel for outside

Fishing Shadow Series

Representing the knowledge and wisdom from a long legacy of demanding outdoor experiences secured together with the tradition of customer value and remarkable craftmanship.

Thoughtfully Designed

Engineered outdoor gear that works when you need it—designed by folks who’ve spent countless chilly mornings in duck blinds and treestands.

Quality Built

We think you deserve quality that won’t break the bank, so we offer outstanding values on gear that out-performs apparel at twice the price.

Field Tested

We’re all about functionality in the field—about helping you stay comfortable in uncomfortable situations.

@HabitOutdoors

Our Story, Our Promise


“I gained my love for Mother Nature at a young age, and it’s still the experiences that happen only in the outdoors that appeal to me the most.”

- Dick Mahan