Our Gear, Your Adventure

Because mom never had to tell you to go outside

Men's Cedar Bay Fishing Pant

A light weight stretch weave pant built for you

Fourche River Guide Shirt

A fishing shirt built to breathe

Habit Pulse Cap

ProFlex® Adjustable Mesh Back Hat

Thoughtfully Designed

Engineered outdoor gear that works when you need it—designed by folks who’ve spent countless chilly mornings in duck blinds and treestands.

Quality Built

We think you deserve quality that won’t break the bank, so we offer outstanding values on gear that out-performs apparel at twice the price.

Field Tested

We’re all about functionality in the field—about helping you stay comfortable in uncomfortable situations.