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Thoughtfully Designed + Quality Built + Field Tested


We make high-performance outdoor gear at an incredible value.


At Habit, we engineer outdoor gear that works when you need it—designed by folks who’ve spent countless chilly mornings in duck blinds and treestands. We’re all about functionality in the field—about helping you stay comfortable in uncomfortable situations. We think you deserve quality that won’t break the bank, so we offer outstanding values on gear that out-performs apparel at twice the price.

For our founder,<br> it’s a labor of love.

For our founder,
it’s a labor of love.